01 — Project goals
Increase our company's visibility in the stock photography industry.
02 — Process
To get this research done, we analyzed over 5,000 images from 38 different sites, focusing on the ones most requested by users of our search engine, Everypixel, to pinpoint the most trending color schemes.
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I crafted a detailed plan for the research and worked closely with our data analytics team by monitoring their findings and gathering those that have valuable insights for our audience.
03 — Process
At the next stage, I turned these insights into compelling narratives by collaborating with our web designer and frontend developers whose task was to craft an engaging scrollytelling, a format characterized by interactive experience and animation effects, triggered by simply scrolling the page.
04 — Process
I also contacted internal and external experts for their comments to add depth to our findings. Then, I executed a PR campaign to share our trend report far and wide.